Geometric stag, the Tinework mark

Observe the work.Engineer the workflow.

Tinework improves complex operations by studying the work before changing the system.

01

THE APPROACH

Learn the work before changing the system.

Most workflow problems are not software problems in disguise. The work has to show where policy, training, tools, or automation will help—and where they will not.

  1. 01Observe

    Follow the work from trigger to outcome. Record the decisions, exceptions, delays, and workarounds with permission.

  2. 02Decide

    Separate facts from assumptions. Let the people who do the work correct the model. Name who can approve each rule.

  3. 03Change

    Test the smallest useful change: clearer policy, training, configuration, integration, software, or a limited AI task.

Read the method and sources

02

THE ENGAGEMENT

Diagnose. Build. Hand off.

01

Workflow diagnostic

Map the current job, establish a baseline, rank the causes, and recommend what to change—or whether to stop.

02

Implementation

Design, build, launch, and measure the approved change without creating conflicting records.

03

Handoff

Train the team, document ownership and recovery, and confirm that people use the new process.

See the engagement path

THE AUTHORITY RULE

AI may propose. A person decides.

Observed behavior is evidence, not policy. A named owner approves each consequential rule and production change.

03

CXEY CASE STUDY

Test a briefing before replacing a system.

CXey proposes a read-only Slack briefing from HubSpot, Shopify, carrier data, and approved policy. It leaves the reply to the agent. The case states what a pilot must prove and does not claim client results.

Read the case study

04

ABOUT

Rick Cerf and John Madden lead Tinework engagements.

Tinework combines workflow research, product design, software engineering, implementation, and training. Rick and John stay accountable from diagnosis through handoff.

START WITH DEFINED WORK

Is the work recurring, owned, and observable?

Describe the job and the decision you need to make. The Tinework team will tell you whether a diagnostic can help.

Check the fit